5 Myths of Programmatic
There’s a lot of noise out there, and as more marketers continue to adopt...
5 Myths of Programmatic
PPC
13 of the Best Facebook Ad Examples That Actually Work (And Why)
13 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to 1.45 billion daily active users -- from CEOs, to...
SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more
SearchCap: Pitch SMXEast, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from...
PPC’s #fakenews: 9 ways bad numbers might look good
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance?...
The Best B2B Lead Gen Campaigns for Every Channel
The Best B2B Lead Gen Campaigns for Every Channel
Lead generation for B2B is not about chasing a “secret method” that results in a ton...
6 things Google Ads can now do automatically
6 things Google Ads can now do automatically
Contributor Frederick Valleys looks at automated tools in the platform formerly known...
What Is Digital Marketing?
What Is Digital Marketing?
What Is Digital Marketing? Digital marketing encompasses all marketing efforts that...
How to take advantage of strategic PPC audience targeting
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to...
Craving some SEO & SEM insights? Come to SMX East
Craving some SEO & SEM insights? Come to SMX East
SMX is the only conference series that is 100% dedicated to search! Please visit...
How to Use Automation to Fortify Your Account-Based Marketing Efforts
How to Use Automation to Fortify Your Account-Based Marketing Efforts
Account-based marketing is the ultimate personalization tool. Instead of incurring...
The Digital Media Trends Political Marketers are Watching in 2018
The Digital Media Trends Political Marketers are Watching in 2018
The November midterm election may seem far away, but political operatives and...
Reducing the time it takes to write meta descriptions for large websites
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine...
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