Cannabis Website Development & Design

SEO-Driven Recreational Cannabis Websites

With the legalization of medical and recreational cannabis in recent years, Massachusetts, as well as many other states, has seen a number of dispensaries crop up, if you’ll pardon the pun. While almost every business needs a good website these days, this is especially true in the competitive space of cannabis marketing.

Cannabis dispensary websites need to be more than just static, digital “brochures” advertising their services. They need functioning e-commerce, they need space to educate the public about the benefits and proper use of marijuana, and they need strong search engine optimization (SEO), because the number of competing dispensaries across their state is in a major growth phase, and every dispensary is looking to carve out as deep a niche as they can.

More about Cannabis Dispensary Website Development »

SERPCOM has developed fully integrated ecommerce websites for The Piping Plover dispensary in Wellfleet, MA, Rolling Releaf cannabis delivery, Comm Ave Canna dispensary in Brookline, MA, Seed dispensary in Jamaica Plain, Boston, MA (as well as Seed’s Core Social Justice Cannabis Museum).

Embedded menu projects include Elevated by the CannaBoss Lady dispensary (Maplewood NJ), Lucky Green Ladies dispensary and delivery (MA & NY), and Massachusetts Green Retail (Lynn, MA). SERPCOM also created a suite of websites for Sun Theory’s portfolio of Colorado dispensaries, which include RootsRx, Terrapin Care Station, Durango Rec Room, and 3D Cannabis Center. 

Other recreational marijuana websites and clients include Dialed In Gummies, Blur, LEVIA cannabis-infused seltzer, and TruMist cannabis inhalers (the latter built in collaboration with our partners Eat Drink Media Group, who design amazing cannabis and non-cannabis package design and marketing).

We also excel in lead-generating online advertising for cannabis clients. 

Another related project to the category is CBD Worx, a full online ecommerce website offering high quality CBD products.

We have also created a website for High Guide Cannabis Consulting, proven experts in the burgeoning cannabis industry who have contributed their expertise and experience to several of our clients.

Why SEO Matters

It’s important to optimize your site to maximize your ability to draw in recreational cannabis customers, because once you get a new customer, you’ll have a good chance to retain them, especially if you take steps to add them to your marketing and newsletter lists. Regardless of your business verticals, SEO is one of the best investments you can make, because if your site is built to attract traffic organically, it will continue to deliver a return on investment month after month in a way that traditional advertising cannot.

SERPCOM offers cannabis website development with powerful SEO (that’s what we do, first and foremost!) as well as automated integration with your POS system, using it to power your commerce store on site. We currently offer a Leaflogix integration that allows customers to manager their entire store in the Leaflogix POS platform and have the site dynamically connected and updated.

Cannabis Marketing Solutions

Advertising online for cannabis is still a very tricky situation, with national platforms having to comply with varying state laws. Accordingly, you don’t have the options other types of businesses usually have. We have found some creative methods for advertising marijuana businesses that comply with the rules and can drive your marketing lists.

For vendors of cannabis products looking for product packaging design and photography, we highly recommend the work of one of our partners, Eat Drink Media Group.

Are You Interested in Turbo-Charging Your Cannabis Website?

If you’re in the growing recreational and medical cannabis business, and want to have a website that truly works to help drive and grow your business, we’d love to give a demo of our services and how they can all come together to power your site. Contact us today!