Kent Walker promotes public policies which advantage the Google monopoly.
His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues – that’s his job.
With that in mind, his most recent blog post defending the Google monopoly was exceptional.
Force Ranking of Inferior Search Results
“When you have an urgent question — like “stroke symptoms” — Google Search could be barred from giving you immediate and clear information, and instead be required to direct you to a mix of low quality results.”
On some search queries users get a wall of Google ads, the forced ranked Google insert (or sometimes multiple of them with local & ecommerce)
Engineering Search Outcomes
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