Reading the tea leaves on the pre-announced Google “helpful content” update it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page level content is & the language structure on the pages.
The update hasn’t even rolled out yet, but I have seen some write ups which conclude with telling people to use an on-page SEO tool, tweets where people complained about low end affiliate marketing, and gems like a guide suggesting empathy is important yet it has multiple links on how to do x or y “at scale.”
Trashing affiliates is a great sales angle for enterprise SEO consultants since the successful indy affiliate often knows more about SEO
Helpful Content Update
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