TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices.
A few big changes include:
ad label removed from individual ad units
where the unit-level label was instead becomes a favicon
a “Sponsored” label above ads
the URL will show right of the favicon & now the site title will be in a slightly larger font above the URL
An example of the new layout is here:
Displaying a site title & the favicon will allow advertisers to get brand exposure, even if they don’t get the click, while the extra emphasis on site name could lead to shifting of ad clicks away from unbranded sites toward branded sites. It may also cause a lift in clicks on precisely matching domains, though that
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