It’s no longer nearly enough to simply track “likes” on your social media platforms. Today’s social strategy involves a comprehensive analysis of multiple key performance indicators. It’s now more vital than ever to key in to the buyer journey in your social media, and understand the metrics throughout that journey.
To be clear: your journey may look very different depending on your industry, business model, product, pricing, and audience. Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made.
The Multi-Staged Social Media Buyer’s Journey
Too many leadership teams believe that social media is merely useful for building brand
Integrating the Buyer Journey—and Buyer Personas—into Your Social Media Strategy
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