Engineering Search Outcomes
Kent Walker promotes public policies which advantage the Google monopoly. His role doing...
Engineering Search Outcomes
Search Engine Optimization
Yoast SEO launches on Shopify
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their...
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO 17.9 adds keyphrase performance tracking
Yoast SEO partnered with SEO tool provider Wincher for these capabilities. Please visit...
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the...
Why server logs matter for SEO
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization,...
Should your SEO team invest in SEO tools?
Should your SEO team invest in SEO tools?
Before you purchase these essential tools, make sure your organization has the...
3 ways to check technical SEO health issues on your website
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale...
How customer reviews can improve your SEO efforts
How customer reviews can improve your SEO efforts
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers...
Yoast SEO to launch on Shopify
Yoast SEO to launch on Shopify
The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022....
SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more
SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the...
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google’s title tag...
5 ways marketers can support entry-level SEO talent
5 ways marketers can support entry-level SEO talent
With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent....
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