Search Engine Marketing & PPC (Pay Per Click) Campaign Strategy

Search Engine Marketing with Google Ads

The SERPCOM method is all about lead conversion. By building a site with a strong, well-researched foundation for SEO, you can drastically improve your chances of getting clicks and leads organically, without having to pay Google.

But, sometimes, that’s not enough. We get it. Sometimes you need the leads now, and that’s where paid search and search engine marketing comes in.

Pay Per Click (PPC) advertising can be very effective when done right. But, you want to make sure an experienced professional is running your campaigns. Otherwise, you might feel like you’re throwing a lot of money into the void.

PPC Campaigns That Convert

Our PPC campaigns are managed by Google AdWords-certified personnel with 20+ years running and maximizing PPC campaigns of Google’s AdWords PPC advertising platform.

A lot of people make the mistake of optimizing for clicks, and not for conversions, and that’s a very important distinction.

Like our organic SEO/website projects, everything begins with keyword research. Without this knowledge, you’re only guessing, and we don’t recommend spending your hard-earned budget on guesses rather than research and data.

But the true strength of our campaign management is that we typically see conversions improve over time, so your money goes further as the campaign matures. Why? As we watch the campaign, we’re able to focus on what terms are driving actual leads, so we can shift your ad dollars away from key terms that aren’t working and focus more on what is.