Retargeting Ads and Remarketing
We leverage our SEO expertise to design highly successful PPC and Display Advertising CampaignsDisplay Retargeting
“Don’t you forget about me
Don’t don’t don’t don’t”
—The Breakfast Club: Don’t You (Forget About Me)
Simple Minds
A blessed miracle has occurred! Through the mass of online noise distraction, an individual interested in what you do has found you. They’ve come to your site, they’ve checked you out, but for one reason or another, they’re just not ready to commit yet.
So they leave.
They may come back, but they may also get busy with the rest of what life has to offer and never return.
What you need is a way to remind them about you; a gentle nudge that says, hey don’t forget about us, we are still here.
With our retargeting services, we keep you present in the mind of potential customers as their interest levels build and their barriers to familiarity dissipate.
Website Retargeting
Once a user has visited your site you can begin a campaign to periodically show them reminder advertisements. Ads that reintroduce yourself and create bonds of familiarity with the potential customer.
Dynamic Retargeting
Once a customer has looked at a product or service on your site, you can use dynamic retargeting to show them ads customized to remind them of exactly the product or service they were looking at when they visited you.
CRM Retargeting
One of the most effective, yet underutilized, advertising options available is to target advertising specifically at individuals who are already familiar with your business.
By advertising products and services to familiar customers, our clients are able to strategically connect with customers much further down their sales pipeline, thus closing business faster, and closing more business overall.
Lookalike Targeting
Lookalike targeting is a unique cross-functional type of display retargeting. We use retargeting information to go after new targets.
Lookalike targeting tries to find new customers who are displaying the same types of behaviors, as existing customers who have gone through an online journey and successfully converted.
Logically, if there are behavioral commonalities between groups of people that become customers, seeking out other individuals with those commonalities means they are also likely targets to become customers
Want to talk to us about ad retargeting or display advertising?
We’d love to talk! Drop us a line for a free, no obligation consultation.