SERPCOM is a Boston Digital Marketing Agency.

A Boston Web Developer Forged in the Crucible of Newsroom Search Engine Optimization.

SERPCOM is a different kind of digital marketing agency. Our search engine optimization practices and web development skills were honed in the intense world of online news media. 

It’s this beginning that shapes our entire interactive web development and search engine optimization practice. We focus on websites as functional properties, created first and foremost to achieve a business goal. By focusing on business goals first and building SEO strategies and online traffic plans around those goals our customers achieve results that far surpass the industry standards.

Often the way you approach a game will determine if you will win and we are here to help you win online.

A Fundamentally Better Approach to Online Marketing.

Would you start a journey without knowing where you wanted to go?

You’ll find one simple idea that drives our success:

If your goal is to attract website traffic, then that’s where the conversation should begin.

Our unique development methodology is simple, and it simply works.

• Plan your SEO strategy and traffic strategy before you build.
• Infuse SEO into the DNA of your site before you launch.
• Build a beautiful site that complements your technical strategy.
• Coordinate social media energy and advertising toward reaching your goals.

At every step of our process, and in every facet of our digital marketing services, SERPCOM provides a level of superior quality and strategy in sharp contrast to the norm.

Build for your Destination

When we build your site knowing exactly which search engine terms will drive your traffic, we can radically improve your end results.

We start our planning process by creating an in-depth Search Engine Research Report centered on the search terms your customers are already using to find what they need online. This is the heart of a marketing plan that works.

We can explain how your competitors are spending their ad dollars online and how you can outflank them to get the same audience, often without advertising.

Using this unearthed data, our SEO experts meticulously construct your website structure and its supporting online elements to show Google exactly what it wants to see, which in turn will get you the results you want to see.

True Beauty Isn’t Skin Deep.

Our designers are passionate about clean, beautiful and professional design, and our websites reflect that, but always beneath the visual appeal is a foundation of deep strategic thinking, with an eye toward performance.

Many web firms focus on design as the beginning, middle, and end of their process. We construct a solid SEO foundation first, and then pair it with gorgeous design. It’s our winning formula, and our client’s traffic numbers, sales conversions and satisfaction back us up.

We’ve seen a lot of sites done by large agencies that look good at first glance, but when you look deeper the quality is poor. Many have a cookie-cutter look , with little attention given to the client’s specific audience. Some agencies only create the design of the site but then outsource project development oversees. When you need simple edits, be prepared to wait a few weeks.

Worst of all, most agencies put no thought towards attracting visitors to your sites. They don’t think about your traffic. Without meaning to, they put you on the path to writing checks for a site that’s going to get you little return on your investment.

In sharp contrast, SERPCOM is founded in Boston by a team from a leading online newspaper consortium. Our solutions are the distilled technological discoveries from research and real world testing with massive online audiences. Every site we create drives traffic as a matter of course.

Like a fine sports car, a site built by SERPCOM is great to look at, but when you open the hood and see the engine powering it, you’ll also find real beauty as well.

Advertising: Integrity First.

When you work with SERPCOM, you can have one agency building your site, growing your audience and managing your social and advertising outreach.

One provider. One platform. One responsible party, executing a strategic online plan from day one, can deliver exceptionally better results while providing full accountability.

Some agencies will provide a “special custom” dashboard for monitoring your campaigns. They use this as a screen for hiding poor performance and obfuscating the difference between their cost and your bill.

We believe in full transparency, not just because it breeds trust, but because we know the value in showing you everything. It’s not up to us to decide what information is important to you, so we run our campaigns in your systems with your dashboard. Full accountable, fully transparent.

SEO Rescue: Real SEO the Second Time Around

If you have gone through a long, expensive agency project to develop a new site, only to watch the traffic tumbleweeds blowing by, you are not alone. It happen so often, it’s unbelievable.

Let us help you fall in love with the web again.

“Who can say what brought us to this miracle we’ve found?
There are those who’ll bet love comes but once, and yet
I’m oh, so glad we met the second time around”
—The Second Time Around, Frank Sinatra

We have a comprehensive process that can turn a falling online property into a traffic hotspot, often utilizing the majority of collateral and assets from your existing site.

True SEO success starts with research, planning and building deep SEO structure. It’s not lipstick.

We’ll recreate your site on a new bedrock of SEO. Once your structure is corrected, our integrated content and social SEO publishing strategies will rapidly accelerate your online growth to get you where you should have been.

If your site can’t be replaced, that’s fine, too. Our Rocket Booster SEO solution is specifically design to solve SEO challenges without replacing your existing site.