We’ve talked before about evergreen posting and why it’s so important, but how do you figure out what you want to post and when? The question is, how have you evaluated your posts beforehand. We’ve discussed how to make content evergreen and why evergreen content is important, but how do you figure out what needs posting? How do you figure out when it needs posting?

Take your evergreen posts from existing data
Evergreen content is unique in that it is always relevant. This can include posts that you generally did well with, or posts that carry some continued meaning today. The thing about evergreen posts is that you don’t always have an edit button on what you want to continue to post.

Article From: "Melissa Vinsonhaler"   Read full article

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