Marketing Your Business on Facebook: Facebook Pages vs. Profiles

Have you been marketing your business on your personal Facebook profile? Now may be the time to shift your marketing focus to a Facebook Page.
It is a violation of Facebook Terms to use your personal profile to represent something other than yourself, such as your business. And recent Facebook changes have made it more challenging for businesses to market on personal profiles. Importantly, Facebook no longer allows 3rd party applications, which are widely used by businesses, to post to personal profiles.
In general, Facebook is trying to encourage businesses to use pages for these purposes, rather than using their profiles.
Considering that Facebook Pages are far more useful than personal profiles for businesses, this change is a welcome one. While shifting your business marketing

Article From: "Melissa Vinsonhaler"   Read full article

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