Reaching the right audience on social media is no longer about skill. Today the game is pay-to-play. With platforms saturated, organic reach for businesses has taken a nosedive. That doesn’t mean businesses should give up on the 2.6 billion people active on social media worldwide. You can give consumers the opportunity to engage with your brand on their terms using social media advertising.
Advertising options vary by platform. Before you start a campaign, learn about ad options, costs, and effectiveness for the five biggest players in social media.

1. Facebook
Since Facebook changed its algorithm to prioritize interactions between family and friends, businesses are turning to ads more than ever.
Facebook has a monthly reach of two billion users and collects extensive data on

Article From: "Charles Smith"   Read full article

serpcom logoSERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services.
SEO-first: A fundamentally better approach to online marketing.

Digital Marketing | SEO | Web Design & Development | Search Engine Marketing

serpcom logo

SERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services. SEO-first: A fundamentally better approach to online marketing.

Digital Marketing | SEO | Web Design & Development | Search Engine Marketing

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