Tags: Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s.
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Digital Marketing | SEO | Web Design & Development | Search Engine Marketing
SERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services. SEO-first: A fundamentally better approach to online marketing.
Digital Marketing | SEO | Web Design & Development | Search Engine Marketing
SERPCOM is a full-service Boston marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services for leading brands.
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