It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.
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SERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services.
SEO-first: A fundamentally better approach to online marketing.
Digital Marketing | SEO | Web Design & Development | Search Engine Marketing

SERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services. SEO-first: A fundamentally better approach to online marketing.
Digital Marketing | SEO | Web Design & Development | Search Engine Marketing

SERPCOM is a full-service Boston marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services for leading brands.
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