Customer Relationship Management (CRM) Defined
Customer relationship management (CRM) is about building relationships with your customers. CRM helps companies keep track of what happens to each individual customer throughout his or her interaction with the organization. This includes everything from collecting information about the customer to keeping up with the customer’s needs.
A strong customer relationship will help build trust and loyalty among customers. If you want to retain customers, it’s important to provide excellent customer service. You don’t just want to treat your customers well; you want to make sure they feel like they are part of something bigger than themselves.
Your brand image depends on the overall experience your customers receive. When people think of your company, they often think of

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SERPCOM is a full-service Boston digital marketing agency focused on improving online visibility, increasing traffic, raising revenue and providing SEO services. SEO-first: A fundamentally better approach to online marketing.

Digital Marketing | SEO | Web Design & Development | Search Engine Marketing

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