SEO for Boston & Beyond: Search Engine Optimization Specialists

SEO-First Web Design & Development

At the heart of what makes SERPCOM so successful is our fundamental belief that your online process should start by focusing on your destination. That means researching the best possible end result for where you would want your company listed in Google, to get the most valuable conversions, and do everything with that goal in mind.

That may sound like a completely obvious statement, but it’s a fundamental concept that is ignored by the vast majority of people creating and providing web services. A beautiful website is great, but what’s exponentially better is a beautiful website that has visitors!

We coined and live by the axiom, “SEO-First Web Design & Development,” because we know it is a fundamentally better approach to online marketing.

The Boston SEO Company

SEO is so fundamental to what we do, so much so that our company name comes from this idea. Look closer, and it’s actually an acronym: We are the Search Engine Results Page COMpany.

The founders of SERPCOM came from the Boston newspaper industry, and got to see first-hand what works and what doesn’t. We know how to get content to rank instantly and generate traffic on the intense time cycle of the news.

We pride ourselves on the high quality of our research, the usability and design of our sites, and on the success of the businesses we work with.

Aligning your business properly with the search engines can yield tremendous results. Unfortunately, The shifting requirements of Google SEO make it seem impossible for a small business to successfully meet them.

Successful search engine optimization can feel like drilling for oil. Like completing a geological survey before drilling for oil, comprehensive SEO research uncovers hidden streams of customers. We clarify what these potential customers are searching for, and how they think about what your business and its offerings.

With this knowledge, we begin a process of technically improving the structure and content of the site, from the ground up, laying the foundation for a site that will attract traffic from people looking for the services you provide.

When the research, the structural execution, and the content line up, your site will be optimized to attract a figurative gusher of traffic, creating exponentially more opportunities to convert visitors into tangible business.

SEO Website Rescue

If your business isn’t doing well online, usually it’s because your SEO process wasn’t taken into account early enough, or at all, during the build process.

One of the most frustrating situations for a business is to have spent a significant amount of money, time and effort to create a website, and yet to find that website ranks deep in the back pages of the search engines. Equally frustrating is when your website doesn’t show up for your key products and service offerings, but it instead seems to show up randomly for strange phrases.

You’re not alone. There are many, many companies in this situation.

Unfortunately, when companies end up in this spot they often reach out to an SEO company that claims, for a small amount of money each month, they can help them “fix their SEO.” Unfortunately, most SEO companies don’t understand the real process for correcting a website to effectively target specific search terms. They charge big money to do a few of the necessary steps but, to continue the analogy, their efforts are more like drilling all over and hoping to find oil.

There are many Boston SEO companies that claim that they can layer on simple fixes to improve SEO, but we know that is fundamentally untrue.

The process of search engine optimization is not simple and it’s not a coat of paint. There is no company that can fix your ranking problems by publishing a couple articles a month and changing a few titles. It just doesn’t work that way.

SERPCOM can fix your site with a variation of our unique build process. It’s not a quick fix, but it is a permanent one. 50% of our customer go through our “Lift” process and relaunch highly successful web properties.

We love talking about SEO and strategy.

Connect with us for a review and assessment of your current site. We can help you.

We can also fix site that can’t be replaced or effectively edited with our Booster solution.