How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your...
How to optimize for search intent: 19 practical tips
Digital Marketing & PPC
Digital Marketing Agency, Search, PPC, Pay Per Click Advertising
How ChatGPT plugins can up your SEO game
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and...
Brands pause X ad spending after ads serve with pro-Nazi content
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands...
Tweetdeck is no longer free
Tweetdeck is no longer free
PPC experts anticipate that the move will negatively impact discoverability on X...
How to use PPC to act on (or respond to) unplanned publicity
How to use PPC to act on (or respond to) unplanned publicity
A well-placed PPC ad gives you the opportunity to respond directly to good and bad...
Google Ads launches new AI assistant but warns its content may be inaccurate
Google Ads launches new AI assistant but warns its content may be inaccurate
Google is asking those trialling the new tool to provide feedback if it makes...
Why we should set higher standards for content production
Why we should set higher standards for content production
If we want our traffic to convert to sales or higher brand awareness, we must improve...
11 free tools for PPC campaign management
11 free tools for PPC campaign management
These tools can help you analyze PPC competitors, track search trends or design ad...
Tracking 20 years of search
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google...
Digital PR vs. manual link building: Adapting to the modern search landscape
Digital PR vs. manual link building: Adapting to the modern search landscape
Relationships are the new currency of the web. Discover why digital PR is overtaking...
Google Ads scripts usher in a new era with API access
Google Ads scripts usher in a new era with API access
Learn how Google Ads scripts and the new "mutate" function redefine campaign...
How ChatGPT can help you optimize your content for entities
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP...
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