How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull...
Digital Marketing Agency, Search, PPC, Pay Per Click Advertising
Learn how to work around PMax's limited reporting and insights using a script to pull...
The biggest threat to you job isn't AI – it's other marketers who have figured out...
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will...
Here's why SEOs must understand business market types and how they influence the...
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here...
Learn how to identify inefficiencies, lower costs without losing traffic, and...
SERPs are more dynamic than ever. Learn how a data-centric, total search approach can...
These five PPC tactics can help you cut through the noise, increase brand awareness...
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they...
A guide exploring the intersection of Excel's proven efficiency and AI's...
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern...
Dynamic search ads appear to be phased out in favor of Performance Max campaigns....
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