Basis Spotlight: YouTube Campaign Inclusion
We continue to release product features, updates, and functionality within Basis to...
Basis Spotlight: YouTube Campaign Inclusion
Digital Marketing & PPC
Digital Marketing Agency, Search, PPC, Pay Per Click Advertising
Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy
Get the Full Picture: Consolidate the Crucial Elements of a Digital Media Buy
Looking to improve digital media campaign performance for your clients? Need to...
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and...
#CentroInstitute: Private Marketplaces Q&A
#CentroInstitute: Private Marketplaces Q&A
We received a lot of questions during our February Centro Institute webinar. Because...
Best Practices for Lead Source in Your Engagement Platform
Best Practices for Lead Source in Your Engagement Platform
Lead source is defined as the method by which a prospect found your product or...
Questions to ask before launching a DOOH campaign
Questions to ask before launching a DOOH campaign
We all know that the world of advertising is constantly evolving, bringing new...
Unit economics: The foundation of a good SEM campaign
Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter...
7 dicas essenciais para alavancar os negócios e vender mais
7 dicas essenciais para alavancar os negócios e vender mais
Foi-se o tempo em que se acreditava que para conquistar clientes e vender mais era...
What does it mean to be Agency of the Year?
What does it mean to be Agency of the Year?
How the 2017 SEO and SEM Agency of the Year Search Engine Land Awards winners...
Invest in a killer PPC campaign by using these smart budget strategies
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets...
SearchCap: Google AMP email, link building & PPC teams
SearchCap: Google AMP email, link building & PPC teams
Below is what happened in search today, as reported on Search Engine Land and from...
What’s the State of Your Digital Media Team?
What’s the State of Your Digital Media Team?
Nearly 90% of agencies and 81% of marketers plan to expand their programmatic buying...
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