What to Do When Your Content Falls Flat: 6 Ways to Recover
Research shows that content marketing costs 62% less than outbound marketing, yet...
What to Do When Your Content Falls Flat: 6 Ways to Recover
Digital Marketing & PPC
Digital Marketing Agency, Search, PPC, Pay Per Click Advertising
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
Unite your team at SMX West! Save big on SEO & SEM training with group rates!
SMX West will be here before you know it! The largest gathering of search marketers...
How to reverse-engineer your online advertising strategy
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard...
Start the New Year Right: Get Your Digital Media Business Organized in 2018
Start the New Year Right: Get Your Digital Media Business Organized in 2018
Making a resolution this year? You’re not alone. When the calendar flips to January 1...
5 (less obvious) PPC trends to watch in 2018
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year...
PPC insights: Our top SEM columns of 2017
PPC insights: Our top SEM columns of 2017
2017 marked yet another eventful year for the SEM industry, and there was no shortage...
SearchCap: Google local pack mentions, Google Shopping reports & PPC evals
SearchCap: Google local pack mentions, Google Shopping reports & PPC evals
Below is what happened in search today, as reported on and from other places across...
Evaluating PPC talent, part 2: The test
Evaluating PPC talent, part 2: The test
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton...
Critical tips for navigating difficult client relationships
Critical tips for navigating difficult client relationships
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for...
Advanced budget management made easy with scripts
Advanced budget management made easy with scripts
Budgets can be a real pain point for PPC advertisers, especially when allocating that...
The PPC challenge of selling manufacturing capability vs. stock products
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies...
Perfect your Post-Click Experience to Boost ROI
Perfect your Post-Click Experience to Boost ROI
In this blog, I’ll give you some tips to help boost your post-click experience to...
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