How to Market At-Home Beauty Devices
At-home facials with dermatology-grade devices from the comfort of our couch? Sign us...
How to Market At-Home Beauty Devices
Programmatic Display Advertising
Programmatic Display Advertising, DSP, Display Advertising, Google Display Ads
How to drive e-commerce growth with Meta’s new Advantage+ Shopping feature
How to drive e-commerce growth with Meta’s new Advantage+ Shopping feature
Written by: Roy Lavi, Paid Advertising Strategist iOS14 was quite the shift for...
What Netflix entering the ad business means for marketers
What Netflix entering the ad business means for marketers
Written by: Rachel Hischl Netflix finally launched its commercials-supported...
How Will Intent Data Affect Marketing in 2020?
How Will Intent Data Affect Marketing in 2020?
We have learned as an industry that more data does not always equal more results. Now...
What You Should Know About the CCPA and GDPR
What You Should Know About the CCPA and GDPR
Companies in California have a new regulation to consider: the California Consumer...
The second Prime Day of the year is coming: six strategies to drive growth for your brand
The second Prime Day of the year is coming: six strategies to drive growth for your brand
Though it feels and seems impossible, it’s true – the 2022 holiday season is just...
BeReal: Are Brands Ready to Take Authenticity to New Heights in just 2 Unexpected Minutes a Day… And Is It Sustainable?
BeReal: Are Brands Ready to Take Authenticity to New Heights in just 2 Unexpected Minutes a Day… And Is It Sustainable?
The idea of brands promoting themselves in an authentic way is not groundbreaking....
E-commerce Customers: 3 Reasons to Focus on Customer Retention
E-commerce Customers: 3 Reasons to Focus on Customer Retention
Attracting new customers is a priority for most e-commerce brands — and it should be...
Ways Your Brand Can Benefit From Lookalike Audiences
Ways Your Brand Can Benefit From Lookalike Audiences
Lookalike audiences are just what they sound like; targeted prospects that will...
How to Use Advanced Segmentation to Create High-Value Audiences
How to Use Advanced Segmentation to Create High-Value Audiences
Segmenting is one key — if not the most significant — component to developing...
The Repurchase Rate: A Look at This Often-Overlooked e-Commerce KPI — and Why It Matters
The Repurchase Rate: A Look at This Often-Overlooked e-Commerce KPI — and Why It Matters
Thanks to robust reporting tools and new ways to analyze collected data, you now have...
People-Based Marketing In The Cookiepocalypse
People-Based Marketing In The Cookiepocalypse
Let’s face it, third-party cookies are not as reliant or safe as they use to be. And...
SEO-First Web Design & Development
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