What is CTV?
The past decade has seen a boom in new ways to watch television. While people once...
What is CTV?
Programmatic Display Advertising
Programmatic Display Advertising, DSP, Display Advertising, Google Display Ads
OTT Advertising Explained
OTT Advertising Explained
How do your friends watch television? While some may still have a TV set in their...
Can Your Brand Benefit From a Content Strategy?
Can Your Brand Benefit From a Content Strategy?
Why Content Marketing? When it comes to your marketing strategy, great content really...
Why is Site Speed Important?
Why is Site Speed Important?
Nobody likes waiting on a website to load. If you have a slow site, your site is...
4 Ways to Improve Your Website’s E-A-T
4 Ways to Improve Your Website’s E-A-T
What is E-A-T? E-A-T is an acronym for “Expertise, Authoritativeness and...
E-Commerce SEO: 6 Quick and Crucial Tips for Business Owners
E-Commerce SEO: 6 Quick and Crucial Tips for Business Owners
The SEO strategy found on a product page is critical to the success of an e-commerce...
Social Media and Brands: How Consumers Interact on Social Media [Survey]
Social Media and Brands: How Consumers Interact on Social Media [Survey]
Between October-December of 2020, Power Digital conducted a survey to gather...
All You Need to Know About FTC Guidelines and Influencer Marketing
All You Need to Know About FTC Guidelines and Influencer Marketing
Influencer marketing has taken off, and as a result, more rules are being created for...
Phasing Out Broad Match Modified: What Does It Mean?
Phasing Out Broad Match Modified: What Does It Mean?
Recently Google announced they are changing the way broad match modifier (BMM)...
Trends: Sustainability in Marketing
Trends: Sustainability in Marketing
Sustainability in business relates to thriving over time in a way that protects and...
On-Page SEO Checklist for Success
On-Page SEO Checklist for Success
SEO is one of the most important and underrated digital strategies for a website. Who...
What is Intent Driven Website Traffic?
What is Intent Driven Website Traffic?
Understanding the relationship between search intent, keyword rankings, and organic...
SEO-First Web Design & Development
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