Google on ranking updates: Focus on big picture, not individual signals
Google also stressed the importance of authentic content in an AI world and thinking...
Google on ranking updates: Focus on big picture, not individual signals
Social Media Marketing
Social Media Marketing Strategy, Social Media Strategy, Social Marketing, Social Media Management
YouTube trials smaller ‘Skip Ads’ button
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced...
CTV ad spend hits record-breaking $1 billion in June
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other...
Improving or removing content for SEO: How to do it the right way
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove...
IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns
IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns
The company reportedly issued a "privacy alert" email in response to claims YouTube...
Beyond search volume: Future-proofing keyword research for SEO
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search...
Google stops testing links in Search Generative Experience snapshot answers
Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links...
How your approach to content needs to change: People, process and technology
How your approach to content needs to change: People, process and technology
The dynamics of content optimization in the age of AI and evolving user preferences,...
The new Bing has failed to take any market share from Google after six months
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in...
Only 23% of digital marketers will invest in X in the next 12 months
Only 23% of digital marketers will invest in X in the next 12 months
The platforms most digital marketers said they will invest in: Google (including...
Instagram trials cramming four ads into one screen
Instagram trials cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product. The post...
XML sitemaps and SEO: What you need to know
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your...
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