Optimize or Advertise? Comparing Organic vs. Paid Social Media
They say, "The best things in life are free." Which I never thought was necessarily...
Optimize or Advertise? Comparing Organic vs. Paid Social Media
Digital Marketing
What I Learned From Counting Every Marketing Agency in America [4 Takeways]
What I Learned From Counting Every Marketing Agency in America [4 Takeways]
It's a defining human impulse — the desire to quantify the world around us. And given...
SEMRush drops paid guest blogging service after Google policy scrutiny
SEMRush drops paid guest blogging service after Google policy scrutiny
Google said selling paid links on blogs is against its webmaster guidelines and that...
How to Audit Your PPC Campaign & Identify Metrics for Success
How to Audit Your PPC Campaign & Identify Metrics for Success
If you manage a Google AdWords account to supplement your organic SEO efforts, you...
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
Sometimes, I'm assigned blog topics that are super exciting. I've written about...
Attend SMX June 23-24… for free!
Attend SMX June 23-24… for free!
Join us online for SMX Next, a free virtual event designed to equip you with...
A script that detects anomalies at a local level
A script that detects anomalies at a local level
This script alerts advertisers when regional differences related to the coronavirus...
How to Drive Traffic with Content Amplification
How to Drive Traffic with Content Amplification
61% of marketers say that generating leads and traffic is their biggest challenge. It...
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for...
Pro Tip: How to overcome obstacles to try new PPC tactics
Pro Tip: How to overcome obstacles to try new PPC tactics
Think outside the box with past creatives that might still be applicable to plan...
The Ultimate Guide to Content Marketing in 2020
The Ultimate Guide to Content Marketing in 2020
It’s no secret that traditional forms of marketing, which interrupt audience members,...
Track how PPC performance changed when specific COVID-19 events took place
Track how PPC performance changed when specific COVID-19 events took place
This Google Ads script overlays government actions related to the pandemic on Google...
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