How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics,...
How SEO and PPC strategies can work together to drive business goals
Digital Marketing
7 Marketing Alternatives to Tracking Cookies
7 Marketing Alternatives to Tracking Cookies
At some point your life, you've probably had a run-in with ads generated by...
150 of The Most Expensive Keywords on Google (By Industry)
150 of The Most Expensive Keywords on Google (By Industry)
You may have heard that Google Ads is a quick way to get ROI from search engine...
Why you need to update your PPC ad copy now
Why you need to update your PPC ad copy now
Paid search ad copy strategies during the coronavirus pandemic. Please visit Search...
SMX Overtime: How to manage and optimize B2B accounts
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific...
Next up: PPC experts join Live with Search Engine Land
Next up: PPC experts join Live with Search Engine Land
We’ll discuss how everyone is doing/adapting to new circumstances, what experts are...
The Plain-English Guide to Local PPC
The Plain-English Guide to Local PPC
For the last few weeks, my husband and I have been ordering more takeout than ever....
Are Amazon ‘Sponsored Products’ Ads Worth It?
Are Amazon ‘Sponsored Products’ Ads Worth It?
Say you're in the market for a new pair of headphones or a new guitar tuner. Where...
How to Write an Incredible Startup Marketing Budget for 2020
How to Write an Incredible Startup Marketing Budget for 2020
As a marketer, it's undeniably critical you're fully aware of your own budget and...
Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You...
How to Determine Your Internet Marketing Plan Based on Your Revenue Goals
How to Determine Your Internet Marketing Plan Based on Your Revenue Goals
91% of marketers are confident that they're making marketing decisions that will...
How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy
How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy
Instagram marketing is all about the visuals. The quality of your photos will be the...
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