How to Create a Revenue-Generating Google Ads Campaign
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes...
How to Create a Revenue-Generating Google Ads Campaign
Digital Marketing
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from...
Building a Business Around Your Website: Post-Launch Learning for Growth
Building a Business Around Your Website: Post-Launch Learning for Growth
This piece is part of a series surrounding website development best practices as...
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating...
Spend less and get more with SEM targeting
Spend less and get more with SEM targeting
During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match...
Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy
Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy
Organic this? Organic that? What’s the big deal with organic? You can have your own...
Expert testing strategies for both low and high volume PPC accounts
Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts...
The Ultimate Guide to Google Sheets
The Ultimate Guide to Google Sheets
Saying that marketers are data-centric people is an understatement: Between return on...
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about...
SearchCap: Google Discover ads & PPC tools
SearchCap: Google Discover ads & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from...
Do you still need a PPC tool with the new Google Ads?
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar Please visit Search...
Introducing dataxu women’s group
Introducing dataxu women’s group
A few weeks ago, an intriguing email landed in my inbox. I’d been invited to a “women...
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