10 things to consider when hiring a ghostwriter
You can't hand off the entire content development process to a ghostwriting team, but...
10 things to consider when hiring a ghostwriter
PPC
Why you should invest in branded keywords even if your company ranks #1 on Google
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence...
How to use Google Ads Competitive Metrics
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate...
Twitter’s algorithm ranking factors: A definitive guide
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are...
What are Identical Keywords and why they matter for Google Ads
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against...
How to empower your SEO and digital marketing strategy with data
How to empower your SEO and digital marketing strategy with data
Set up your dashboards. Run experiments. Improve your conversion rate. Monitor...
5 ways to get PPC and SEO working together
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas...
Processes, visibility and optimization: The keys to digital marketing transformation
Processes, visibility and optimization: The keys to digital marketing transformation
Achieve search campaign excellence through workflow visibility solutions The post...
Leveraging automated bidding strategies for maximum PPC performance
Leveraging automated bidding strategies for maximum PPC performance
Menachem Ani from JXT Group shows us how to use the most controversial bidding...
How to build a framework for PPC measurement in 2023
How to build a framework for PPC measurement in 2023
Here'a a review of the measurement tools that are available right now that should...
21 ways to keep your marketing team productive
21 ways to keep your marketing team productive
Looking for ways to improve your marketing team’s productivity? Here are some hacks...
How Google creates knowledge panels
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your...
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