How to Audit Your PPC Campaign & Identify Metrics for Success
If you manage a Google AdWords account to supplement your organic SEO efforts, you...
How to Audit Your PPC Campaign & Identify Metrics for Success
PPC
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team
Sometimes, I'm assigned blog topics that are super exciting. I've written about...
Attend SMX June 23-24… for free!
Attend SMX June 23-24… for free!
Join us online for SMX Next, a free virtual event designed to equip you with...
A script that detects anomalies at a local level
A script that detects anomalies at a local level
This script alerts advertisers when regional differences related to the coronavirus...
How to Drive Traffic with Content Amplification
How to Drive Traffic with Content Amplification
61% of marketers say that generating leads and traffic is their biggest challenge. It...
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
COVID-19 upheaval is actually speeding up some PPC campaigns [Video]
Less red tape and shifting priorities have resulted in much shorter buying cycles for...
Pro Tip: How to overcome obstacles to try new PPC tactics
Pro Tip: How to overcome obstacles to try new PPC tactics
Think outside the box with past creatives that might still be applicable to plan...
The Ultimate Guide to Content Marketing in 2020
The Ultimate Guide to Content Marketing in 2020
It’s no secret that traditional forms of marketing, which interrupt audience members,...
Track how PPC performance changed when specific COVID-19 events took place
Track how PPC performance changed when specific COVID-19 events took place
This Google Ads script overlays government actions related to the pandemic on Google...
How SEO and PPC strategies can work together to drive business goals
How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics,...
7 Marketing Alternatives to Tracking Cookies
7 Marketing Alternatives to Tracking Cookies
At some point your life, you've probably had a run-in with ads generated by...
150 of The Most Expensive Keywords on Google (By Industry)
150 of The Most Expensive Keywords on Google (By Industry)
You may have heard that Google Ads is a quick way to get ROI from search engine...
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