How to Conduct the Perfect Marketing Experiment [+ Examples]
After months of hard work, multiple coffee/tea runs, and navigation of the latest...
How to Conduct the Perfect Marketing Experiment [+ Examples]
PPC
5 audiences you should exclude from your PPC campaigns
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being...
Video: Andrea Cruz Lopez on Google Ads expanding match types
Video: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads...
9 AI Tools to Streamline Your Social Media Strategy
9 AI Tools to Streamline Your Social Media Strategy
Did you know that more than 42% of the world population is on social media? With a...
Grow Your Business | 4 Ways To Tap Into The Customer Power
Grow Your Business | 4 Ways To Tap Into The Customer Power
Growing a business is not an easy task. You have to find the right balance of...
How to Get a Google Ads Certification
How to Get a Google Ads Certification
In 2019, Google Ads is one of the most effective advertising tools to get more...
Search Engine Land unveils Periodic Tables of PPC at SMX East
Search Engine Land unveils Periodic Tables of PPC at SMX East
The new resource breaks down key facets of paid search marketing, from ad types, to...
The Beginner’s Guide to LinkedIn Marketing
The Beginner’s Guide to LinkedIn Marketing
Did you know LinkedIn has over 660 million users across the globe? Meaning the...
15 of the Best Social Media Marketing Courses to Take Today
15 of the Best Social Media Marketing Courses to Take Today
One of my favorite things to do in my free time (besides binge reality shows Love...
What Is Contextual Targeting, in the Context of Ads?
What Is Contextual Targeting, in the Context of Ads?
As Jerry Maguire once said -- "Show me the money."
9 Social Media Metrics You Should Be Tracking (& How to Track Them)
9 Social Media Metrics You Should Be Tracking (& How to Track Them)
We get it: Social media metrics are important. Getting data and ROI is really...
Where do Shoppers Research Products? We Asked 300 Consumers [New Research]
Where do Shoppers Research Products? We Asked 300 Consumers [New Research]
In 2018, 40% of people used social media channels for aspects of product research.
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