Are SKAGs dead after Google’s latest match type changes?
PPC pros can now leverage new ad formats like RSAs to further boost auction-time...
Are SKAGs dead after Google’s latest match type changes?
PPC
How to use Amazon advertising’s dynamic bidding feature
How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements,...
Search marketing is moving back toward more human interaction
Search marketing is moving back toward more human interaction
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the...
The Ultimate Guide to PPC
The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how...
The Ultimate Guide to Content Distribution
The Ultimate Guide to Content Distribution
Year after year, hundreds of marketers report increased efforts and spending on their...
Sharpen your search marketing skills with an SMX workshop
Sharpen your search marketing skills with an SMX workshop
Choose from one of seven expert-led workshops in SEO, SEM, content, and video...
Why Digital Media is Killing TV Advertising
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of...
Paid Media, Explained in 400 Words or Less
Paid Media, Explained in 400 Words or Less
An effective content strategy doesn’t rely on only one tactic.
Heard from Google, the biggest trends impacting PPC are privacy and automation
Heard from Google, the biggest trends impacting PPC are privacy and automation
The bottom line on privacy is that user trust and business data involving customers...
SEO vs. PPC: When to Optimize and When to Pay for Traffic
SEO vs. PPC: When to Optimize and When to Pay for Traffic
Let's say you have an amazing new product -- you've created a software that...
A Simple Guide to Marketing ROI [Formula & Examples]
A Simple Guide to Marketing ROI [Formula & Examples]
Whenever you launch a new marketing campaign, you should test whether the cost of the...
Amazon’s got a PPC lock on “Prime Day”
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of...
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