How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory’s SEM campaign for RecycleAway delivered highly-targeted leads and...
How to use Shopping campaigns to increase enterprise leads for B2B
PPC
Ad Tracking: What It Is & How to Do It
Ad Tracking: What It Is & How to Do It
Back in the days of Mad Men-esque advertising agencies, tracking how many people...
The Ultimate Guide to B2B Marketing in 2019
The Ultimate Guide to B2B Marketing in 2019
Effective marketing is difficult to get right. Between creative demands, budget...
PPC and machine learning: Where do we draw the line on automation?
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need...
26 Ideas for Your 2019 Small Business Marketing Strategy
26 Ideas for Your 2019 Small Business Marketing Strategy
Whether you're in the process of launching a new business or already have one, having...
Using structured data to create a semantically enhanced web
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured...
12 PPC Tools & Software to Help Your Ad Campaigns Crush It
12 PPC Tools & Software to Help Your Ad Campaigns Crush It
PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI....
Automation layering: How PPC pros retain control when automation takes over
Automation layering: How PPC pros retain control when automation takes over
By replacing the manual work done by the PPC expert with an automation that follows...
How to Determine the ROI of Account-Based Marketing
How to Determine the ROI of Account-Based Marketing
When it comes to marketing and sales, the more precise and specific you can get with...
SMX Overtime: When to use automation to improve account performance
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what...
Build your PPC campaigns with this mini campaign builder script for Google Ads
Build your PPC campaigns with this mini campaign builder script for Google Ads
This script lets you build or add keywords to your Google campaigns following...
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
“I think that this is full of opportunities for PPC, but it’s going to be different...
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