What Is Demand Generation? [FAQs]
If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10...
What Is Demand Generation? [FAQs]
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Quality score in paid search: Vanity or valuable?
Quality score in paid search: Vanity or valuable?
While quality score is not the be-all and end-all of PPC, search marketers can still...
How to Create the Best PowerPoint Presentations [Examples & Templates]
How to Create the Best PowerPoint Presentations [Examples & Templates]
Some presentations are better than others. They may have gorgeous designs. Others...
How paid placements will evolve alongside AI-powered search
How paid placements will evolve alongside AI-powered search
Paid search will remain relevant, but advertisers must adjust their strategies to...
How to create brand style guidelines and why you need them
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand...
Countdown to GA4: 100 days to make the switch
Countdown to GA4: 100 days to make the switch
Like it or not, the countdown to GA4 is winding down. Here's what you need to know....
5 steps to optimize your brand in search by Digital Marketing Depot
5 steps to optimize your brand in search by Digital Marketing Depot
Optimize your PPC campaigns to improve your paid search results and ensure you get...
How to keep up with macro trends that impact PPC performance
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are...
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation...
What is quality score and how to use it in PPC
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they...
What Google’s new guidelines for AI-produced content mean for SEO
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider...
News SEO and generative AI: Inside a ‘parasitical relationship’
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and...
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