How to track Performance Max campaigns with Google Apps Script
Learn how to work around PMax's limited reporting and insights using a script to pull...
How to track Performance Max campaigns with Google Apps Script
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10 ways to revolutionize your PPC game with GPT
10 ways to revolutionize your PPC game with GPT
The biggest threat to you job isn't AI – it's other marketers who have figured out...
Ecommerce PPC: 4 optimizations to do before the holiday season
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will...
How market types shape marketing and SEO success
How market types shape marketing and SEO success
Here's why SEOs must understand business market types and how they influence the...
6 Google Analytics 4 alternatives that marketers are switching to
6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here...
How to make your Google Ads brand campaigns more efficient
How to make your Google Ads brand campaigns more efficient
Learn how to identify inefficiencies, lower costs without losing traffic, and...
The strategic search revolution is here: How to better engage your audience by Merkle
The strategic search revolution is here: How to better engage your audience by Merkle
SERPs are more dynamic than ever. Learn how a data-centric, total search approach can...
How to get the most out of PPC for your SaaS brand
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness...
Unicorn sightings: The people who love Google Analytics 4 and why
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they...
How to combine Excel and AI for keyword research
How to combine Excel and AI for keyword research
A guide exploring the intersection of Excel's proven efficiency and AI's...
Beyond keywords: How entities impact modern SEO strategies
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern...
How to harness DSA wins in Performance Max
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns....
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