5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these...
5 mobile B2B advertising mistakes and how to correct them
Social Media Marketing
What ChatGPT means for your search campaigns by Adthena
What ChatGPT means for your search campaigns by Adthena
Why next-generation AI is essential to a competitive search strategy. The post What...
Who’s verified? Who’s not? Who knows, it’s Twitter
Who’s verified? Who’s not? Who knows, it’s Twitter
Several search marketers and brands will soon lose their verified account status on...
Google says Bard was updated to improve math and logic responses
Google says Bard was updated to improve math and logic responses
Google's head of Bard, Jack Krawczyk said they did this by incorporating its language...
Search marketing: Evolving roles, responsibilities, challenges
Search marketing: Evolving roles, responsibilities, challenges
Despite increased churn within organizations, job satisfaction is high, a new Search...
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted
Need 44 reasons why you need to be careful about publishing AI-assisted content, even...
How to write a content marketing mission statement
How to write a content marketing mission statement
Give your content marketing efforts a greater purpose with a mission statement. Learn...
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations
This financial burden of a $1k per month verification disproportionately affects...
Gender pay gap persists: Men earn 26% more than women in search marketing
Gender pay gap persists: Men earn 26% more than women in search marketing
Disparity more pronounced in senior roles. Also, women are more likely to change...
You can block OpenAI’s ChatGPT-User bot from accessing your website – but should you?
You can block OpenAI’s ChatGPT-User bot from accessing your website – but should you?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with...
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party. The...
How to master Google News optimization to boost content visibility and traffic
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers....
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