How to get 1 in 5 dollars back on brand search by Digital Marketing Depot
If you’re a PPC advertiser, chances are your company is throwing money away on brand...
How to get 1 in 5 dollars back on brand search by Digital Marketing Depot
Social Media Marketing
Why Facebook advertisers should test Performance Max
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time...
How to demonstrate E-E-A-T in AI-generated content
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and...
Five ways to harmonize PPC and SEO to boost ROI by Adthena
Five ways to harmonize PPC and SEO to boost ROI by Adthena
You’ll reap digital dividends when your strategies work together. The post Five ways...
T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies
T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees,...
Microsoft may replace Bing Search answers with Bing Chat responses
Microsoft may replace Bing Search answers with Bing Chat responses
Plus, Bing Chat has passed 100 million daily active users. The post Microsoft may...
Microsoft Doctor and Clinic ads are now in open beta
Microsoft Doctor and Clinic ads are now in open beta
Interested advertisers or healthcare professionals can join the open beta by...
How to successfully scale your content marketing and grow traffic
How to successfully scale your content marketing and grow traffic
Scaling content marketing involves having the right strategy, team and workflows in...
An SEO guide to understanding E-E-A-T
An SEO guide to understanding E-E-A-T
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips...
This day in search marketing history: March 11
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work,...
Meta pauses bonus payouts to Reels creators
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand...
Do personas REALLY matter in content marketing?
Do personas REALLY matter in content marketing?
Here's what personas can do for your content marketing efforts, plus audience...
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