Hotel Marketing and Bed & Breakfast Websites

Hotel Marketing and Hotel Website Design

The better your online reach, the more rooms you fill. When a traveler is searching for lodging in your area, it’s vital that they find you.

SERPCOM’s hotel solution has proven enormously successful in rocketing hotels and bed & breakfasts to the top of the search pages, and in turn, raising our client’s bookings. Being able to claim more direct, organic leads allows you to keep more of the dollars in your pocket, as compared to bookings from Travelocity, TripAdviser, and other services, where they take a cut.

Our content publishing platform can help power your SEO strategy, so you can continue to grow just by leveraging the same social media channels you’re already working.

Why Hotel SEO Matters

We build sites with SEO infused into the very DNA, and in competitive markets like the hospitality industry, this is especially critical. It’s the only way we build sites, starting with extensive keyword research on your services and area, and creating a strategy to structure your site with your keywords built in intelligently and organically to speak to the search engines and drive your page rank.

SEO is one of the best investments you can make, because if your site is built to attract traffic organically, it will continue to deliver a return on investment month after month in a way that traditional advertising cannot.

Paid Advertising Services for Hotels and Bed & Breakfasts

We’ve seen strong results managing ad campaigns, particularly on social media, using retargeting methods to specifically reach people most likely to be interested in your hotel or other place of lodging, especially when you’re trying to drive bookings during specific seasons.

The first goal is to have strong organic SEO. In addition to the returns that brings, Google rewards you with lower prices in ad bids for related searches. But, when you want immediate results, paid advertising campaigns run by a veteran team can be a great idea.