Law Firm Marketing & Law Firm Website Design

Attorney and Law Firm Marketing and Legal Websites

Law firm websites can definitely be an SEO challenge. For one, it’s a highly competitive space, and a well built, search engine optimized site is an absolute imperative. A lot of of the legal world has recognized the value of optimizing their website, and of using digital advertising to capture new clients from web searches, and so we’ve had the opportunity to work on many law firm website development and design projects, from closing attorneys and immigration attorneys to family law and divorce law firms to estate planning, FINRA arbitration specialists, and business law partnerships.

The key is to have a well-researched and developed site that talks about your areas of expertise and a way that makes Google, Bing and other search engines recognize you as an authority in your arena, and ranks your firm accordingly.

Why Law Firm SEO Matters

That’s why it’s important to build your website with SEO infused into its structure, from the bottom up. This is the only way we build sites, starting with extensive keyword research on your areas of practice, and creating a strategy to structure your site with your keywords built in intelligently and organically to speak to the search engines and drive your page rank.

SEO is one of the best investments you can make, because if your site is built to attract traffic organically, it will continue to deliver a return on investment month after month in a way that traditional advertising cannot.

Advertising Campaigns for Law Firms

The most important thing we recommend is building your site right, to organically rank for searches prospective clients make when in need of your expertise and services. If you have strong organic SEO, you’ll reap long-term returns on investment just by having your site done right.

However, sometimes clients are looking for an immediate boost in quality leads, and that’s where our veteran ad campaign managers come in. Our ad campaigns on Google, Facebook, and LinkedIn consistently beat the results a layperson would get. We live and breathe this stuff, and we use best practices to build campaigns that “learn” and optimize for greater results over time to bring in quality conversions.

In the legal field, we see a lot of law firms spending money on ads, to push themselves above even the organic rankings. This is one of the reasons this segment of the web is challenging. We’ve had great success supplementing our SEO-driven sites with paid advertising campaigns to really generate new clients for the attorneys and law firms we work with.